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Friday, July 8, 2011

TECH WORLD: Twitter buys analytics startup BackType!

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(File image) In this March 11, 2011 photograph, Twitter logo is displayed at the entrance of Twitter headquarters in San Francisco – AFP
(File image) In this March 11, 2011 photograph, Twitter logo is displayed at the entrance of Twitter headquarters in San Francisco – AFP.

Twitter announced on Tuesday that it has acquired BackType, a San Francisco-based startup that helps publishers measure the impact of their social media use.
Financial details of the transaction were not released.
Twitter, in a message on its @TwitterGlobalPR feed, said BackType would ‘focus on creating tools for our publisher partners.’
BackType said it would be relocating to Twitter headquarters in San Francisco.


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