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Saturday, March 24, 2012

There is nothing Natural about Mortein's "NaturGard", except its Unethical Ad. Campaigns!

The Hindu's touting "Mortein NaturGard" of Reckitt Benckiser (India) Ltd, as 'Safe Killer' (of Mosquitoes), in Monday, the March 05, 2012,  'BUYLINES" Coloumn of 'METROPLUS" of this Daily News Paper appear to be a paid-news.

While touting it as 'SAFE", this misleadingly named "Mortein NaturGard" not only contains just only an infinitesimal  fraction of a percent of 'Citronellal' but also a host of harmful chemicals.  

The actual chemical composition is, Transfluthrin (1.6, w/w%), Stabilizer (BHT: BUTYLATED HYDROXYTOLUENE) (1.0%, w/w), Deodorised Kerosene (96.4%), Perfume (1.0%, w/w)  – This 'Perfume' is declared to contain a mixture of a number of aroma chemicals like Benzyl, Acetol, Citronellal (an extract of Lemon Grass / Citronellol - only a very small fraction of this one percent), Dimethyl, Octadiene, etc.. While Transfluthrin is a known Toxin, all others listed including those of 'Perfume' do have ill Health-Effects on Humans & Animals], Deodorised Kerosene (96.4%): totalling 100%.  

Some of the known side-effects of these include extensive spread of ‘Respiratory Diseases’ not to speak of brain cancer, blood cancer, kidney failures, etc., especially among the infants, old people, pregnant women and those who are, generally, with weak immunity system or convalescing from some or other disease.

I am giving below a table containing the actual chemical composition of "Mortein NatureGard" of 'Reckitt Benckister' as published on its package:

The Actual Chemical Composition as declared on the Package of the misleadingly named ‘Mortein NaturGard’ of 'Reckitt Benckister', along with my Cautionary Comments:-
Active Ingredients: W/w Qty:
Transfluthrin 1.6
Stabilizer (BHT) 1
Perfume 1
Deodorised Kerosene 96.4
Total 100
Mortein NaturGard (Misleadingly Named) The said Perfume is decaled to contain a mixture of a number of aroma chemicals like Benzyl, Acetrol, Citronellol (an extract of Lemon Grass / Citronella - only a fraction of a percent), Dimethyl, Octadiene, etc.. While Transfuthrin is a known Toxin and all others listed including those of 'Perfume' do have ill Health-Effects on Humans & Animals.

I confirm, my extensive research on 'Mosquito Repellents' of different forms available, currently in the market has not yielded a single safe formulation that is absolutely safe, though unscrupulous marketers try to promote some of their goods as such.

I WILL BE TOO OBLIGED TO ANYONE WHO CAN GIVE ME FULL CONTACT DETAILS OF THE APPROPRIATE AUTHORITY TO LODGING A COMPLAINT ON THIS COMPANY, FOR UNETHICAL ADVERTISING AND UNFAIR TRADE PRACTICES.

My Email: prabhakar@greentekindika.com

– Madhuranthakam Prabhakar Rao.

10 comments:

  1. tnx fr giving such knowledge.
    i ws already having a doubt...now its clear

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  2. This comment has been removed by a blog administrator.

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  3. How can they advertise that the product is safe and made of herbal formulation ?

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  4. I am trying to find out which insect repellant or any other forms safe for infants.

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  5. This comment has been removed by a blog administrator.

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  6. Author's Comment: Readers of this blog-post comments should exercise caution before they try any suggested product by any commenter.

    PRMadhura.

    ReplyDelete
  7. http://www.ascionline.org/

    If you have any complain against any Advertisement. please feel free to lodge on this portal.

    ReplyDelete
    Replies
    1. Thanks a lot, Mr. Dhwan,

      I have lodged a formal complaint on September 30, 2013; the Tracking Number 61416fe94044. Let's hope something comes out of it.

      Warm Regards,

      Prabhakar.

      Delete
  8. Dear All Friends,

    ASCI has written to me that they have, already, reprimanded Reckitt Benckiser (India) Ltd., on a complaint regarding ‘general safety’ of using ‘‘Mortein NaturGard’ of 'Reckitt Benckister' and that they cannot take up again on a TV ad – even if mine is about specific dangers, suppressed with misleading name and aggressive advertisement campaign on TVs.

    I shall be, very, thankful if any of you can send me scanned copy (in JPGE or GIF) on any paper-clipping / Hoarding or Bill-Board to,

    prabhakar@greentekindika.com

    Thank you,
    Warm Regards,

    Prabhakar.

    ReplyDelete