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Monday, July 18, 2011

CONTROVERSIAL TOYS: “Breast Milk Baby” Breastfeeding Doll Heading To U.S. Retailers!

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Jul. 13 2011 - 10:53 am / http://blogs.forbes.com.

Breast Milk Baby
A young girl plays with the Breast Milk Baby doll.(Image: Berjuan Toys).

Sure, we’ve had dolls that eatpee and even poop. But now Berjuan Toys’ “Breast Milk Baby,” a doll that lets little girls (and boys) learn about breastfeeding, is coming to a toy store near you.
In a press release yesterday, Alicante, Spain-based Berjuan Toys announced their commitment to bring their Breast Milk Baby doll Stateside after it sold well overseas. The company has generated more than $2 million in sales since the dolls were first released in Spain four years ago.
“Even before we released the dolls in Europe, we have been receiving e-mails, letters, phone calls and messages from breastfeeding activists all over the States,” said Berjuan Toys’ U.S.  spokesperson Dennis Lewis in an interview I conducted yesterday. He added that the doll previously received a formal endorsement from the Spanish breastfeeding organization FEDALMA, as well as support from members of other international breastfeeding organizations.


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