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Facebook overtook Microsoft websites in Britain for the first time last month, becoming the UK's second-most popular after Google as people aged over 50 flocked to social networks, online measurement body UKOM/Nielsen said.
Facebook attracted a record 26.8 million visitors in Britain in May, up 7 percent year on year, beating the 26.2 million who visited Microsoft's MSN/WindowsLive/Bing sites combined, the organisation said on Monday. Google had 33.9 million.
Twitter's UK audience jumped by a third to 6.1 million, after thousands of users retweeted allegations of celebrity scandals in defiance of gagging orders, including an extra-marital affair by Manchester United soccer star Ryan Giggs.
UKOM/Nielsen said the number of women pensioners visiting the site doubled after "Giggsgate".
"The growth in audiences to these social networks is now primarily being driven by the 50-plus age group. Just a few years ago, this group may have found itself out of place on these sites," UKOM general manager James Smythe said.
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