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A. SRIVATHSAN / The Hindu
'Excessive production expenses and high payments to stars may make the industry unsustainable in the long run'
Hollywood studios, which are “amongst the highest revenue earners in the world,” were attracted by the growth potential of the Indian film industry and made forays into Bollywood. Unfortunately, the cable documented, all the joint Hollywood-Bollywood productions released thus far have failed at the box office, signalling that “a successful entry into Bollywood is not easy.”
Full story at,
http://www.thehindu.com/news/the-india-cables/article1715613.ece
A. SRIVATHSAN / The Hindu
'Excessive production expenses and high payments to stars may make the industry unsustainable in the long run'
Hollywood studios, which are “amongst the highest revenue earners in the world,” were attracted by the growth potential of the Indian film industry and made forays into Bollywood. Unfortunately, the cable documented, all the joint Hollywood-Bollywood productions released thus far have failed at the box office, signalling that “a successful entry into Bollywood is not easy.”
Full story at,
http://www.thehindu.com/news/the-india-cables/article1715613.ece
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