ANNALILA: Varun Gandhi in Ramlila to support Anna!

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zeenews.india.com / Last Updated: Wednesday, August 24, 2011, 09:30.

Zeenews Bureau

New Delhi: Firebrand BJP MP from Pilibhit and an open supporter of the anti-graft Lokpal Bill, Varun Gandhi on Wednesday morning reached Ramlila Maidan to extend his support to the fasting social activist Anna Hazare.

Varun went to meet Anna supporters and was seated on ground like the common men. Talking to media persons from the sidelines of Ramlila Maidan, he said, “I am here to support Anna in his campaign against the corruption.”

Varun, however informed that he hasn’t met the Gandhian yet.

Varun’s visit once again gave rise to the speculations of Anna Hazare being close to the right wing. Earlier, his statement praising Gujarat’s Narendra Modi government drew flak from activists across the country after which he was forced to withdraw his statement.

Ealier, Varun Gandhi said he would present the Jan Lokpal bill, drafted by Team Anna, as a private member's bill in the Lok Sabha, keeping in mind the huge support from the youth for social activist Anna Hazare.

Rest at,

http://zeenews.india.com/news/nation/varun-gandhi-in-ramlila-to-support-anna_727934.html

A thinktank brings Anna the eyeballs!

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Rahul Kanwal / New Delhi, August 18, 2011 / Updated 22:28 IST.

Anna Hazare medidates at Rajghat.

"Never start a press conference at 7:30 PM. That's when TV news channels run sports shows. They will not cut out of cricket to show your press conference. Avoid live briefings at 2:30 PM, that's when Hindi news channels run Saas-Bahu shows, which get very good ratings. Channels will not break out of their Saas-Bahu shows." These are amongst the gems of insider information that Team Anna has relied on to outsmart and outmanoeuvre the government's much-vaunted media managers.

In an era when TV channels are forever 'Breaking News', Team Anna has shown great mastery in using the TV camera to communicate its message and keep the heat on the government. Compared with a government that takes several hours, some times days, to communicate its stance, Team Anna has been able to ensure that it sets the news agenda, forcing a desperate government to play catch up.

Team Anna formulated its media strategy using the help of some former TV journalists. The likes of Manish Sisodia, who worked with Zee News as a producer, and Shazia Ilmi, who was one of the lead anchors at Star News for several years, help Team Anna get an insider's perspective on how TV channels run and how to stay on top of the news cycle.

Here are some of Team Anna's Dos and Don'ts when it comes to the media. "Never kick off a major protest on a Sunday or a holiday, that's when TV channels have a lot of pre-recorded shows and space for live news is limited. Plus, all the big anchors and editors take the day off. Stories get played up more when the top editors are present in the news room." Sample another, "Unlike the government, do not make the mistake of neglecting Hindi channels and regional media, since most of the audiences are actually watching news in vernacular languages and not in English."

In just the same way as editors conduct a news meeting every morning, key members of Team Anna too hold their own media strategy meeting. In this meeting, different ideas are discussed. The team then comes up with catchy headlines, like "Joke Pal not Lok Pal", headlines that these professionals from their past experience know the media is likely to lap up.

Talking points are circulated to members who will be appearing on TV debates or giving print interviews. The instruction is clear, don't get bogged down by the noise of a TV discussion and regardless of what the anchor asks or the other panellists allege, ensure that what you say does not stray from the key issue of Jan Lokpal and corruption.

The strategists also realise the importance of keeping the message fresh to ensure that 'Breaking News' is supplied at regular intervals. Letters to the Prime Minister or Sonia Gandhi, or photo opportunities like Anna sitting at Rajghat on Independence Day are part of this strategy. Team Anna has realised the importance of symbolism, which is how Anna's image in front of Mahatma Gandhi's Samadhi became the defining image this Independence Day, instead of the Prime Minister speaking at Red Fort.

Full Story at,

http://indiatoday.intoday.in/site/story/anna-hazares-media-strategy-decoded/1/148483.html

U.K. RIOTS: Media Matters - Ethical shadows!

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Sevanti Ninan, The Hindu / August 13, 2011.

Unchartered territories: Can the technology be blamed for its misuse? - AP.

Can conventional notions of ethics be applied to new, technology-driven media? Facebook, Twitter and other emerging platforms bring perplexing dilemmas with them…

Two media issues emerged last fortnight, with absolutely nothing common between them. But let us use them to explore whether it is possible to apply conventional notions of media ethics to new technology-driven media, which in terms of use is less an act of conscious media practice or consumption, and more a matter of using a lifestyle tool to respond to instant social instincts.

First, starting with a story in Mumbai Mirror, conflict of interest questions were raised about the fact that star cricket commentators Ravi Shastri and Sunil Gavaskar, who are presumed to be voicing their independent opinions in the commentary box, are contracted by the Board of Cricket Control for India (BCCI) for Rs 3.6 crore annually to do the commentary on satellite channels. This apparently applies to all BCCI-owned cricket — international matches held in India, the IPL, and the Champions League.

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Troubling use of technology

Then we come to the way social networking was used in the London riots, and indeed social media per se. Is it media in a professional sense, or is it technology-induced instant communication which these days is given almost as much credence as an opinion poll, which again is becoming an extended form of media activity?  What norms do you hold such mass-generated media to?

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Can it be regulated?

Shortly before the London riots began, in the same week, the press reported that the Government of India wanted to “monitor” Facebook and Twitter. This was based on a written reply in the Rajya Sabha by Milind Deora, Minister of State for Communications and Information Technology, which said the Ministry of Home Affairs had asked for such monitoring. Presumably to track terror networks.

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Full Story at,

http://www.thehindu.com/opinion/columns/Sevanti_Ninan/article2353775.ece

Arindam Chaudhuri sues Caravan, Penguin and Google for Rs 50 crores!

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FP Editors Jun 22, 2011 / firstpost.com.

The Indian Institute of Planning and Management (IIPM) has filed a Rs 50 crore defamation suit against The Caravan magazine, its proprietors Delhi Press, author Siddhartha Deb, the publishing house Penguin Books India, and Google India.

Professor Arindam ChaudhuriAt issue is a February 2011 article, titled “Sweet Smell of Success: How Arindam Chaudhuri Made a Fortune Off the Aspirations – and Insecurities – of India’s Middle Classes,” and excerpted from an upcoming book by Siddhartha Deb to be published by Penguin. The piece takes a critical look at director Arindam Chaudhuri, his image and the business practices of the IIPM. (The article has since been pulled from publication due to a court order)

Full Story at,

http://www.firstpost.com/business/arindam-chaudhuri-sues-caravan-penguin-and-google-for-rs-500-million-29422.html?utm_source=ibnlive.com&utm_medium=RHS-Widget