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Thursday, August 25, 2011

Nokia unveils two cheap phones, Nokia 100 and 101, for emerging markets!


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Reuters / ibnlive.in.com / Posted on Aug 25, 2011 at 06:14pm IST.


Nairobi: Ailing Nokia Oyj unveiled two cheap cellphone models inspired by consumer needs in Africa, aiming to strengthen its position against low-cost Asian rivals.

Nokia shares have roughly halved this year as the company struggled to keep up with the pace of smartphone development while also losing ground at the cheaper end of the market to Asian brands such as ZTE and G'Five.

The Nokia 101, which comes with slots for two different SIM cards, will be available this quarter for about 25 euros ($35.22), excluding taxes and subsidies, while the Nokia 100 will be available next quarter for about 20 euros.

Nokia's first duel-SIM model reached the market only last quarter, enabling smaller rivals t benefit from growing demand for such models which are increasingly popular in countries such as India, the world's second-biggest and fastest-growing market for mobile phones.
The latest models mark the fifth duo-Sim models for Nokia in the last three months and were inspired by the needs of consumers in countries such as Kenya, where mobile phone penetration is more than 50 percent.


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