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Wednesday, August 24, 2011

Destination Design: The Hindu’s Bridal Mantra!

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T. Krithika Reddy & Shalini Shah, The Hindu / CHENNAI, August 23, 2011.

A model in Anjalee and Arjun Kapoor creation. Photo: Special Arrangement
A model in Anjalee and Arjun Kapoor creation. Photo: Special Arrangement.

The Hindu’s Bridal Mantra will be launched on August 25 with a fashion show featuring top-notch designers from across the country. The lines by various designers will move to a mega three-day shopping extravaganza from August 26 at Sheraton Park Hotel and Towers.

French Connection: Varun Bahl

A NIFT graduate, based in New Delhi, he launched his label in 2004 and has since become one of the most exciting talents in the industry. His forte lies as much in sharp Western silhouettes (as seen in his pret-a-porter lines for women) as in the innovative use of surface embellishment in his couture creations. Bahl also has a menswear label with filmmaker Karan Johar, called Karan Johar + Varun Bahl.

Vintage Feel: Anjalee and Arjun Kapoor

The New Delhi-based label of the husband-wife duo has carved a niche in the luxurious, embellished couturewear segment. The label currently has stores in Mumbai, Delhi, Hong Kong, Dubai and New York. Besides dressing up contestants at Gladrags Mrs. India 2006, the designers have styled Madhuri Dixit for the first episode of the TV show ‘Kahin Na Kahin Koi Hai'.

Blue and Bridal: Raghavendra Rathore

He set up his label Rathore Jodhpur in 1994 with a focus on immaculate tailoring, drawing heavily from his hometown's celebrated heritage. A graduate of Parsons School of Design, Rathore put the Jodhpur bandgala on the world map.

Style and Shaadi: Erum Ali

The Chennai-based designer, known for her bejewelled creations, now showcases her lines in Dubai and the U.K. A couple of years ago, she teamed with New Delhi's Rimple and Harpreet Narula and launched EA Bridal Lounge. Erum has also made her presence felt in Kollywood as a stylist for films, including the much-talked-about “Aayirathil Oruvan”.

Drama with drapes: Shaina NC

One of the sari's most acclaimed ambassadors, this Mumbai-based designer-politician-social activist is known for draping the traditional attire in three dozen ways to make it appeal to today's youngsters. Think style in six yards? Think Shaina NC.

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