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Scientists have developed a sports bra that they claim will not only support the breasts but also ‘banish the bounce’.
The garment encapsulates each breast separately in secure moulded cups and claims to reduce movement from all angles.
The creators of the product say it effectively acts as ‘two hands holding the breasts’ rather than the traditional sports bra, which flattens against the rib cage.
Panache, a lingerie brand that caters to larger-breasted women, spent three years researching the ‘battle of the bounce’ and is now preparing to launch the sports bra in October for 35 pounds and in sizes D to H.
The bra was the brainchild of head designer Clare Fallon, and it was then tested by Loughborough Sports Technology Institute, in Leicestershire.
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