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Tourists relax on sunbeds on Anjuna Beach in Goa. The resort state is to return to using bikini-clad women to promote tourism after a self-imposed ban on the two-piece - AFP.
India's resort state is to return to using bikini-clad women to promote tourism, an official said on Thursday, following a self-imposed ban on using scantily-clad models for publicity.
Tourism director Swapnil Naik said a nine-week television ad campaign featuring a Miss India finalist, an Indian actress and a former Miss Russia would be launched in 140 countries in Europe, Africa and Asia next Monday.
The two models are shown in the 30-second commercial in the two-piece swimwear soaking up the sun on Goa's popular beaches, which was previewed to the media in the state capital Panaji on Thursday.
The state government and tourism authorities vetoed ads using women in bikinis in January 2010 to counter popular perceptions of Goa as a destination where there is easy access to sex and drugs.
The ban followed a spate of high-profile crimes against women.
Goan beaches are attracted by Sun-bathers; if you ban bikini, you banned the tourists!
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