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June 20, 2011 / AFP, Singapore / DC.
June 20, 2011 / AFP, Singapore / DC.
A global body that charts the course of the Internet voted on Monday to allow the creation of new website domain suffixes by private companies, enabling major firms to replace '.com' with their own brand.
The Internet Corporation for Assigned Names and Numbers (ICANN) voted overwhelmingly in favour of the proposal at a meeting in Singapore despite fears that opening up new suffixes could cause some confusion.
"This is the biggest change to domain names since the creation of '.com' 26 years ago," said Theo Hnarakis, chief executive of Melbourne IT Digital Brand Services, a California-based company that provides online branding services.
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