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Wednesday, June 22, 2011

TECH WORLD: In the e-commerce era!


LEED Consultancy, Green Building Design, Green Homes, Green Factory Buildings, Green SEZs, Green Townships.
Have you read, “Mayhem of the Miserables!” available @ http://www.smashwords.com/books/view/52075

GEETA PADMANABHAN / the hindu.

CLICK AND BROWSE Shop for your favourite brands online. Photo: M. Moorthy
CLICK AND BROWSE Shop for your favourite brands online. Photo: M. Moorthy - The Hindu.

Internet, television, fax, radio, cellphone… all these advertise a plethora of products and services. Yes, Digital Marketing is here to stay. It's instantaneous, assures more revenue, reduces annual expenditure by automating advertising and purchasing and sells products to anyone, anywhere 24x7.
Log on to a news website looking for the latest scam, and a dark, transparent ad sheet covers the lead stories. Click to the next one and “BRRRR” threatens a loud ad, throwing you off the seat. Ads pop up every time you innocently hit “More”. Sigh. Your in-box demands a daily ritual of deleting spam. The newspaper opens with a sound-enabled car promo. What's this? E-hard-sell, madam, please refer to it as Digital Marketing (DM).
DM, obviously, is promotion of brands using digital channels. DM ideas accost you on the Internet, TV (telebuys!), fax, radio and mobile phones, but “there's a school of thought that insists DM must have instant customer feedback/reaction and scope for customer interaction,” says Sandeep Mishra, eCommerce Manager, Classof1.com. So DM is synonymous with selling through Internet and mobiles. If the Net enables options such as Search-Engine Marketing, SE Optimisation, Social-Media Marketing, Search-Engine RSS (Really Simple Syndication), e-mail and banner ads, mobile phones help companies get ahead with SMS/MMS, telemarketing and all of Internet marketing.
Several advantages........................................................................................................
Great future.................................................................................................................
DM in India..................................................................................................................

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