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This file photo shows the Google logo at the Google headquarters in Mountain View, California - AFP.
June 29, 2011 / Reuters / San Francisco / DC.
This file photo shows the Google logo at the Google headquarters in Mountain View, California - AFP.
Google Inc, frustrated by a string of failed attempts to crack social networking, is taking another stab at fending off Facebook and other hot social sites with a new service called Google Plus.
Google designed the service, unveiled on Tuesday, to tie together all of its online properties, laying the foundation for a full-fledged social network. It is the company's biggest foray into social networking since co-founder Larry Page took over as chief executive in April.
Page has made social networking a top priority at the world's No 1 Internet search engine, whose position as the main gateway to online information could be at risk as people spend more time on sites like Facebook and Twitter.
To set its service apart from Facebook, which has more than 500 million users, Google is betting on what it says is a better approach to privacy, a hot-button issue that has burned Facebook, as well as Google, in the past.
Central to Google Plus are so-called ‘circles’ of friends and acquaintances. Users can organize contacts into different customized circles – family members, co-workers or college friends, say – and share photos, videos or other information only within those smaller groups.
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