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DEEPA H RAMAKRISHNAN / The hindu / CHENNAI, June 23, 2011.
NOVEL ATTEMPT: Workers sorting dry recyclable waste at ITC’s WOW initiative facility in Guindy. Photo: S.S. Kumar - the Hindu.
Students of 30 schools in the city have found a new way to make extra pocket money. They collect small bits of paper, plastics, metal, broken fashion jewellery, cartons and pet bottles and take them to their school to be weighed and get money in return.
“Though each student gets a small amount by collecting 7 to 8 kg of such materials each month, they are happy to get that in exchange for waste which would otherwise be disposed of in the bin,” said a teacher in one of the schools, in Triplicane, which have enrolled in ITC's Wealth Out of Waste (WOW) initiative. Students of classes IV to X are involved in the initiative.
The ITC had, in 2009, initially launched the WOW initiative along with the Chennai Corporation. It had been collecting dry recyclable waste from houses in Kilpauk zone. Over the past six months, it has expanded its services to 30 schools, 10 colleges, several IT majors and gated communities.
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