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Archie comics are now available in Hindi and Malayalam, and they sing Hindi film songs! Neeti Sarkar wonders if that desi twist will really work with these American idols
We've literally grown up with Archie comics so much so the red-haired heartthrob and his gang have come to be a part of our everyday life. The foodie in a group who manages to keep the pounds off is invariably called Jughead. In fact pizzas, burgers and ice-cream sodas have gained much popularity thanks to these youngsters from Riverdale. The publishers in keeping with the changing times, introduced Kevin Keller, the first ever gay character in the series last year and as if that change weren't enough, Archie comics have officially taken the desi route, with the launch of Hindi and Malayalam editions in India.
Jon Goldwater, Co-CEO, Archie Comics, at the launch said: “Archie comics have entertained fans for several generations. We wanted to give our fans in India something they could relate to, hence the move is to bring in some Indian flavour to the comic. It will be the same Archie, the same Veronica and Betty but with a desi twist… Fans can now expect to see Archie and Veronica dance on the popular ‘Aakhon ki gustakhiyaa' or see the gang sing some popular songs like the college classic ‘Purani jeans' and the classic oldie ‘Kankariya maar ke jagaya' among others.”
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